
Live Project

ASU Writing Guide
Web App Design


Overview
Overview
The ASU Writing Guide transforms the writing process into a seamless journey. With interactive navigation, and structured guidance, writers can confidently tackle any assignment, from brainstorming to final edits.
Designed for students and professionals alike, this intuitive tool ensures that support is always just a click away. With intuitive navigation and interactivity, it ensures that users can quickly find the right guidance at any stage of their writing journey.

Design Timeline
The ASU Writing Guide had helpful content, but it was difficult to navigate and less engaging.
Students struggled to:
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Locate citation tools and writing examples
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Stay oriented within multi-step writing processes
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Engage with static, text-heavy pages
Heuristic evaluation and user testing revealed:
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Overwhelming menus and poor information hierarchy
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Lack of interactivity or workflow support
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Design Goal: Turn the guide into a structured, interactive workspace that supports real writing behaviors (nonlinear, multi-project, step-by-step).



Unique Features
Figma Board

High Fidelity Screens

Testing & Iterating
To validate our design direction, we conducted two rounds of usability testing with ASU students from a range of majors. Participants were asked to complete common writing tasks, such as preparing a lab report, citing a YouTube video, or outlining a scholarship essay, using the new guide interface.
What we observed:
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60% users overlooked key interactive tools due to limited visual emphasis
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A few features lacked intuitive cues, making it unclear how to track progress or complete tasks
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Expectations around smart interactions (like predictive search) occasionally led to confusion
What we refined:
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Introduced onboarding cues and iconography to improve feature discoverability
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Simplified progress indicators with clearer labels and microinteractions
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Enhanced layout and spacing to guide attention toward core tools
By the final round of testing, students were completing tasks more efficiently, navigating with confidence, and expressing stronger intent to reuse the guide. What had started as a static academic site was now being experienced as a structured, interactive writing companion.








